If your business relies on your website, then it should be your number 1 priority to ensure that your website loads at breakneck speed. Even a fraction of a second delay could mean a loss in sales. Web surfers want their browsing experience to be as smooth as possible. It is your job to make sure that it will be that way. Another factor that adds a big plus to the experience is your site’s security.
Here are 2 of the major optimization tips that can increase or cut your sales.
Mobile-friendliness of the Site.
With the increasing smartphone shoppers as years go on, you will want to optimize your website so it looks good on the most common smartphone screens. Not only that, you need to ensure that the navigation path is clear. The graphic elements and images should also be properly adjusting. To make sure that your website is at its optimum state, you can use Google’s mobile speed test tool, here.
Online shoppers are becoming more savvy when it comes to their online security. With the regular news of big tech companies getting hacked, adding a layer of security in your website’s feature will definitely affect your monthly sales.